The last few years have seen major changes in enterprise networking, with the growth of MPLS virtual private networks (VPNs), and the rise in adoption of cloud services. A growing trend, which blends the two, is Hosted Cloud Services, delivered over MPLS VPNs from the service provider’s data center to the customer’s branch office locations. These services are facilitated and enhanced by Juniper’s combined routing and switching solutions as I discussed in my blog about the Junos Node Unifier.
Network Service Providers’ Opportunity with Cloud Services
NSPs are looking at new areas to boost revenue growth, and cloud computing is one of the key areas they are looking at. Based on research from STL Partner’s Telco 2.0 report, the Hosted Private Cloud market is expected to grow 34% annually to $6.5 billion by 2014. Since they already own the network, as well as the infrastructure around it including the billing and management systems, NSPs are in a good position to monetize the cloud opportunity. While the cloud services market is highly competitive, there is an opportunity for NSPs to differentiate their service offerings by leveraging their enterprise-grade VPN infrastructure to provide Hosted Private Cloud services with enhanced end-to-end security and service-level guarantees.
Public cloud services lack the SLA and QoS guarantee levels that enterprises have grown accustomed to with their VPN networks. Recent power outages associated with major public cloud service providers have impacted many popular sites and highlighted issues associated with reliance on public cloud services. As a result hosted private cloud services are emerging as a cost-effective and robust solution that offers quality and reliability for enterprise applications. Network service providers (NSPs) are embracing cloud services to grow new revenue streams and increase customer retention.
Showing posts with label saas. Show all posts
Showing posts with label saas. Show all posts
Thursday, October 11, 2012
Sunday, October 7, 2012
Innovating at the Edge in the Age of the Cloud
With the rise of Software as a Service and Social Media network service providers are witnessing a game changing shift in how consumer and business services and applications are delivered. Some service providers see the opportunity to break beyond their connection oriented business model and embrace these new cloud-based services. In order to do so they are looking for ways to adapt their networks to accommodate these new services.
Service Delivery on the Edge
In order to take advantage of the new business models brought about by the service transformation network service providers need to consider a number of factors, including adopting progressive business and monetization strategies and considering subscribers’ preferences in the service definition process. For the network service provider the most critical change is to leverage the underlying network architecture to support the new service offerings. As a result the traditional architecture of service provider edge networks is undergoing an aggressive period of evolution and shifting focus from simply a point of network connectivity to becoming a vital services creation and innovation point.
Subscriber Defined Services
Matching services and applications to customer expectations has always been a formidable challenge for telecom operators. However, it is now even more difficult given that the expectations of a telecom subscriber have changed drastically over the past few years. In the past consumer and business subscribers were tethered to the network services provider as their sole source of services, but today these subscribers have connections to OTT providers and access a variety of personal and business applications. An Important change is that these subscribers are not just service consumers, but they are also shaping service innovations by leveraging more intelligent and programmable platforms and devices.
Service Delivery on the Edge
In order to take advantage of the new business models brought about by the service transformation network service providers need to consider a number of factors, including adopting progressive business and monetization strategies and considering subscribers’ preferences in the service definition process. For the network service provider the most critical change is to leverage the underlying network architecture to support the new service offerings. As a result the traditional architecture of service provider edge networks is undergoing an aggressive period of evolution and shifting focus from simply a point of network connectivity to becoming a vital services creation and innovation point.
Subscriber Defined Services
Matching services and applications to customer expectations has always been a formidable challenge for telecom operators. However, it is now even more difficult given that the expectations of a telecom subscriber have changed drastically over the past few years. In the past consumer and business subscribers were tethered to the network services provider as their sole source of services, but today these subscribers have connections to OTT providers and access a variety of personal and business applications. An Important change is that these subscribers are not just service consumers, but they are also shaping service innovations by leveraging more intelligent and programmable platforms and devices.
Tuesday, January 3, 2012
My 2011 Update and Thoughts on What’s Coming in 2012
An Eventful Year with Many Changes
It’s been an eventful year for me and I thought an update was in order. On the work front there have been a lot of changes. I joined Juniper Networks in November. I’m focused on technical marketing for data center and cloud. This is a return for me as I was at Juniper before moving to Cisco in 2007. It’s interesting how the world turns, and I’m excited to be back.
When I was interviewing at Juniper I was asked what attracted me to the jobs that I had. Of course there are many things, but being a techie what stands out for me is working on market leading products and I’ve been fortunate to have worked on some firsts. At Lucent it was the Portmaster (formerly Livingston), the first digital remote access server. At Redback it was the SMS (Subscriber Management System), the first broadband aggregation platform. At Entone it was a suite of products for IPTV that preceded FIOS and UVerse. When I first went to Juniper in 2005 it was the Peribit WX, the first WAN Optimization devices. At Cisco I got into cloud computing and marketed data center solutions including virtualized network services that ran on the UCS compute platform. At VCE I marketing the first pre-engineered converged infrastructure platform for private cloud computing.
So the question is what brought me to Juniper? Working at a company that continues to innovate in the networking space was a big draw. The opportunity to be on a newly formed team that is focused on critical areas of the network and to be the lead for data center and cloud computing was important. My role in technical marketing is to bridge the gap between the capabilities of the networking equipment and the value delivered to the business in terms of application performance and availability. I believe that the network design is critical to delivering a superior user experience and enabling applications architected for the cloud. As I looked at how applications are becoming more complex and more highly distributed I saw how Juniper’s innovative QFabric switching platform was ideally suited to meet the requirements of this trend in application architecture. So the short answer is the opportunity to market data center solutions based on QFabric.
Here are a few areas of interest that I expect to be writing about in the coming months.
It’s been an eventful year for me and I thought an update was in order. On the work front there have been a lot of changes. I joined Juniper Networks in November. I’m focused on technical marketing for data center and cloud. This is a return for me as I was at Juniper before moving to Cisco in 2007. It’s interesting how the world turns, and I’m excited to be back.
When I was interviewing at Juniper I was asked what attracted me to the jobs that I had. Of course there are many things, but being a techie what stands out for me is working on market leading products and I’ve been fortunate to have worked on some firsts. At Lucent it was the Portmaster (formerly Livingston), the first digital remote access server. At Redback it was the SMS (Subscriber Management System), the first broadband aggregation platform. At Entone it was a suite of products for IPTV that preceded FIOS and UVerse. When I first went to Juniper in 2005 it was the Peribit WX, the first WAN Optimization devices. At Cisco I got into cloud computing and marketed data center solutions including virtualized network services that ran on the UCS compute platform. At VCE I marketing the first pre-engineered converged infrastructure platform for private cloud computing.
So the question is what brought me to Juniper? Working at a company that continues to innovate in the networking space was a big draw. The opportunity to be on a newly formed team that is focused on critical areas of the network and to be the lead for data center and cloud computing was important. My role in technical marketing is to bridge the gap between the capabilities of the networking equipment and the value delivered to the business in terms of application performance and availability. I believe that the network design is critical to delivering a superior user experience and enabling applications architected for the cloud. As I looked at how applications are becoming more complex and more highly distributed I saw how Juniper’s innovative QFabric switching platform was ideally suited to meet the requirements of this trend in application architecture. So the short answer is the opportunity to market data center solutions based on QFabric.
Here are a few areas of interest that I expect to be writing about in the coming months.
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