Cable & Wireless: APM Managed Services Differentiation

Organizations are changing how they use the network to access applications and managed service providers are changing their network services to meet the challenge. As they centralize applications and access them across the WAN organizations need a network that delivers their applications with high performance and they need to see how their applications are performing. Managed service providers are meeting customer’s requirements by moving away from offering standard low feature WAN links and creating new innovative application performance management (APM) services that accelerate applications and provide customers with real-time information on the results that are being delivered.

In this video Steve Horwath, Product Manager at Cable & Wireless, talks with Stephen Makayi, Marketing Manager at Cisco, about the growing demand for application performance and the Cable & Wireless managed WAN optimization service, which provides customers with optimized application performance with advanced reporting, which in turn give customers information they can use to drive their business. Steve discusses how APM enables managed service providers to deliver an application-aware network with uptime guarantees for applications that changes the conversation MSPs can have with customers, from selling plain WAN links to providing application performance assurances, and putting the MSP in the role of a trusted advisor.