Thursday, March 6, 2014

The Critical Role of the Business Edge Network

The Service Provider’s Challenge
Businesses are increasingly using service providers to host critical applications and data in order to better control the security and availability of the data and to mitigate the expenses associated with hosting and serving data locally to the entire business user base. They access these applications and data over the service provider’s business edge network. This creates a challenge for the service provider, because their customers measure the success of the network by its ability to handle critical data and provide a superior user experience. With more and more applications and data centralized, the importance of the network, and its role in the success of the business, becomes ever more critical.

Market forces have created an environment of unpredictability for the service provider. Mobile devices, new applications, and the flood of new content place a direct strain on the business edge network, forcing the business and the service provider to address the network in creative ways. Maintaining and evolving the end-user experience is critical to the success of the network and key to enabling the service provider to meet its business goals.

The business user base, places considerable expectations on the network. Users expect their business e-mail and voice over IP calls to work flawlessly, while also expecting mobile video and applications to perform seamlessly. The impact of network performance is real and must be factored into the design of future business networks. This challenges the business edge provider to optimize the design and find ways to reduce the cost in the face of the increasingly complex and growing demand for a high-quality end-user experience.

A major challenge for the service provider’s business edge network services is how to deal with the future. The growth and purpose of the network of the future will largely be driven by mobility, cloud, and video. The world is becoming increasingly mobile and this trend is apparent in the enterprise. By the year 2020, it is projected that 50 billion devices will be connected to the Internet—and many of these devices are in the hands of the business user. The service provider must consider solutions today that enable future scaling to meet the demands of mobile devices on the business network.

Business is increasingly dependent on cloud content, with a projected trillion dollars in public cloud IT services by the year 2020. This growth in centralized, essential business content will place a constantly growing strain on the business network. While video and streaming content is popular today, that growth is only expected to continue, with a projected 80 percent of broadband traffic being streamed via video and audio. These forces exert pressure on the business network and challenge the service provider to build a network that can handle the modern user in addition to the evolving business requirements of the network.

Unprecedented traffic growth, brought about by these market forces, is driving the service provider to examine and optimize the network for flexibility and performance. Addressing all of these challenges requires service providers to focus on building scalable, efficient networks in order to optimize cost and provide a superior service. The network must be built with the future at its core; powering growth and expansion quickly and efficiently to enable the service provider to address the evolving needs of the business customer.

Introducing the Business Edge Design Guide
The Juniper Networks Business Edge Design Guide provides design guidance and configurations that enable the provisioning of services to business customers and to support other carrier services to residential and mobile operating units. The solution provides a proven path to service convergence using common IP infrastructure so that the provider can quickly, safely, and conveniently realize the benefits of a verified Juniper Networks-based reference architecture. The solution is a complete and deployable network architecture designed to intelligently leverage the variety of advanced and sometimes overlooked technologies inherent in Juniper Networks software and hardware.

Juniper Networks has developed this guide with the goal of enabling a streamlined business edge that can create new areas of service delivery. By accelerating time to deployment, the solution is the first step in streamlining the provider edge and creates new areas for expansion and consolidation.

Service providers constantly look to extract additional value from the network by positioning themselves to profitably leverage converging services and network functionality. A performance focused, highly reliable business edge is needed to cost-effectively meet the extraordinary growth in subscribers, services, and traffic driven by an increasingly connected workforce and business requirements that leverage the network as a commodity rather than a luxury.

Who the Design Guide is For
The guide is intended to assist service providers in designing and implementing business services for customers, partners, and other business units within the provider’s footprint such as services to mobile or residential access networks.

Typical service provides include:
 Carriers that provide connectivity, with optional value-added services, to business customers, that are looking to outsource IT services to carriers.
  • Carriers and content providers that have an extensive portfolio of higher level services that need connectivity in order to operate, such as mobile communication, video broadcasting, or access to various content like video, webmail, or online gaming.
  • The guide is designed for experienced network professionals, and assumes a broad understanding of network configuration and general networking principles.
The target audience for this guide includes:
 Business decision makers—Network planners, decision makers, and business focused stakeholders who must evaluate the impact a new network might have on expenses, new business opportunities, and profitability
  • Network architects—Network designers who must consider the implementation, operation, and maintenance of the end-to-end network
  • Network engineers—Implementation and operations personnel who are responsible for turning up new service and maintaining or changing existing business customer services
Benefits of the Design Guide
The business edge solution documents the provisioning of business services to be delivered by the provider. The design and architecture is derived from best practices and lessons learned from the ongoing operation of more than 2,500 service provider and large enterprise networks that rely on Juniper Networks platforms and technology. This solution can be leveraged in its entirety for new business edge deployments, or elements of it can be selective for integration into existing service delivery environments.

The solution consists of foundational connection services that cover the most demanded options from business customers. Customers who choose to implement this business edge solution can use this guide to understand the network design and learn how to configure each element. Each service provides configuration of the typical elements of a business service, including interface configuration, routing configuration, class of service, and security.

The solution enables the service provider to optimize costs through the creation of a scalable network infrastructure. In addition it enables the agile deployment of best-in-class services to business customers. Finally, the solution delivers cost and operational optimization, enabling the service provider to reduce the overall expense of operating the network.

To learn more see, Juniper Networks Business Edge Solution 1.0 Design Guide.


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